Case studies/ Zagreb, Croatia

NIVEA Deo: the product in passengers' hands

NIVEAclient

2025year

799,741impressions

27,459km driven

5vehicles

Samplingin the vehicle

Sampling · In-vehicle activations

The goal

Introduce NIVEA deodorant and let people try it.

What we ran

Vehicles in NIVEA design drove Zagreb, Croatia, and passengers got a NIVEA deodorant on board.

Result

5 vehicles drove 27,459 km over 31 days and delivered 799,741 impressions. Reach peaked on Tuesdays and around 8:00, and the best day was 28 November with 54,596 impressions.

From the dashboard

Campaign results

Total impressions799,741

Kilometres driven27,459km

Vehicles5

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week25,798 avg daily imp886 avg daily km

ImpressionsKm driven

More campaigns

All campaigns →

Zagreb and Split, Croatia · 22 May – 24 June 2025

1664 Blanc: summer on the coast

1,660,398 impressionsSampling · In-vehicle activations

Zagreb, Croatia · 25 April – 1 July 2025

Chilly: the product in the taxi

3,063,362 impressionsSampling · In-vehicle activations

Could this run in your country?
See what a Flaster market there could earn.

Size my market