Case studies/ Zagreb and Split, Croatia

1664 Blanc: summer on the coast

1664 Blancclient

2025year

1,660,398impressions

30,012km driven

12vehicles

Samplingin the vehicle

Sampling · In-vehicle activations

Bring 1664 Blanc to people on the coast during the tourist season.

Vehicles in 1664 Blanc design drove Split, Croatia and the coast, with chilled cans of 1664 Blanc waiting for passengers inside.

12 vehicles drove 30,012 km over 34 days and delivered 1,660,398 impressions. Reach peaked on Tuesdays and around 15:00.

From the dashboard

Campaign results

Total impressions1,660,398

Kilometres driven30,012km

Vehicles12

Active cities2

Zagreb, Croatia

Split, Croatia

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week48,835 avg daily imp883 avg daily km

ImpressionsKm driven

2,907,486 impressions

799,741 impressionsSampling · In-vehicle activations

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