Case studies/ Zagreb and Split, Croatia

Somersby: a summer campaign on the road

Somersbyclient

2025year

2,907,486impressions

70,404km driven

10vehicles

Keep Somersby top of mind in its peak season.

Vehicles in Somersby design drove around Zagreb, Croatia through the summer.

10 vehicles drove 70,404 km over 63 days and delivered 2,907,486 impressions. Reach peaked on Fridays and around 20:00.

From the dashboard

Campaign results

Total impressions2,907,486

Kilometres driven70,404km

Vehicles10

Active cities2

Zagreb, Croatia

Split, Croatia

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week46,151 avg daily imp1,118 avg daily km

ImpressionsKm driven

5,915,689 impressionsIn-vehicle activations

1,660,398 impressionsSampling · In-vehicle activations

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