The goal
Remind people not to drive after drinking.
Case studies/ Sarajevo, Banja Luka and Mostar, Bosnia and Herzegovina
Johnnie Walker: “Ostavi ključeve”
Johnnie Walkerclient
2025year
896,367impressions
43,194km driven
9vehicles
Several cities · In-vehicle activations
What we ran
Taxis in yellow Keep Walking graphics drove Sarajevo, Banja Luka and Mostar, with a message card on the headrests.
Result
9 vehicles drove 43,194 km over 55 days and delivered 896,367 impressions. Reach peaked on Tuesdays and around 13:00.
From the dashboard
Campaign results
Total impressions896,367
Kilometres driven43,194km
Vehicles9
Active cities3
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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