Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryBosnia and Herzegovina
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Case studies/ Sarajevo, Bosnia and Herzegovina

Maggi Noodles: “Neodoljivo. Bilo kad. Bilo gdje.”

Maggi Noodlesclient
2025year
494,953impressions
27,076km driven
5vehicles
Sampling · In-vehicle activations

The goal

Show Maggi noodles as a quick meal for any day.

What we ran

Vehicles in Maggi graphics drove Sarajevo, and passengers saw the offer on the headrest and got a product.

Result

5 vehicles drove 27,076 km over 32 days and delivered 494,953 impressions. Reach peaked on Mondays and around 20:00, and the best day was 18 August with 27,948 impressions.

Maggi Noodles
Maggi Noodles
Maggi Noodles
From the dashboard

Campaign results

Total impressions494,953
Kilometres driven27,076km
Vehicles5
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
05,00010,00015,00020,000Mon · 18,17218,172MonTue · 16,98016,980TueWed · 14,27614,276WedThu · 16,20516,205ThuFri · 16,28016,280FriSat · 16,46616,466SatSun · 10,40210,402Sun
Daily average, week by week15,467 avg daily imp846 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5

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