The goal
Get people to try TUC crackers and remind them of the brand.
Case studies/ Sarajevo, Banja Luka, Tuzla and Mostar, Bosnia and Herzegovina
TUC: “Hrskaj sad!” in four cities
TUCclient
2026year
303,731impressions
8,938km driven
8vehicles
Sampling · Several cities
What we ran
Vehicles in TUC graphics drove Sarajevo, Banja Luka, Tuzla and Mostar, and passengers got crackers.
Result
8 vehicles drove 8,938 km over 33 days and delivered 303,731 impressions. Reach peaked on Mondays and around 14:00, and the best day was 23 April with 28,490 impressions.
From the dashboard
Campaign results
Total impressions303,731
Kilometres driven8,938km
Vehicles8
Active cities4
Sarajevo, Bosnia and Herzegovina
- Impressions
- 186,924
- Kilometres
- 1,673 km
Mostar, Bosnia and Herzegovina
- Impressions
- 7,641
- Kilometres
- 831 km
Banja Luka, Bosnia and Herzegovina
- Impressions
- 72,683
- Kilometres
- 2,066 km
Tuzla, Bosnia and Herzegovina
- Impressions
- 36,483
- Kilometres
- 4,367 km
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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