Blog
What we do, what we measure and what we've learned
Measurement · 2 minWhat impressions are and how we count themOne device, one impression. How a vehicle turns traffic into numbers.
Market · 2 minWhy investment in OOH advertising keeps growingOutdoor spend keeps growing despite digital. What it means for brands.
Activations · 2 minWhy surveys are a powerful tool for brandsA passenger, a few minutes and a screen. How to get answers.
Activations · 2 minHow games are changing advertisingHow an in-car prize draw turns a passenger into a contact in your CRM.
Activations · 2 minA sample in hand, right after the adWhy in-car sampling works better than handing out on the street.
Activations · 2 minA flyer the passenger takes homeHow a flyer with a QR code shows who acted after the ride.
Market · 2 minWhat mirror campaigns are and why to choose themOne creative, several cities and countries, one report.
Market · 2 minWhat experiential marketing is and why it matters more and morePeople trust experiences more than ads. A ride is a good moment for one.
Market · 2 minWhy combine several advertising formatsOne budget, several formats. Why a story sticks better than an ad.
Market · 2 minWhat an omnichannel approach isHow the street, the vehicle and the phone become one brand experience.
Flaster · 2 minHow our creative team turns goals into vehicle designCut, Partial or Full. From the first call to a vehicle on the road.
Flaster · 2 minWhen the market asks for a solution: how Flaster Wraps beganThe story of the team that designs and produces vehicle wraps.
Flaster · 2 minBetter together: drivers, brands, passengers and FlasterThree sides of one campaign, and why each one gains.
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