How games are changing advertising

A game turns an ad from something you watch into something you do. That's why gamification isn't a passing trend but a way for brands to win attention and data.

What gamification is

It means game elements in marketing: quizzes, prize draws and short interactive games. Through them a brand entertains, teaches people about the product and learns about customer habits.

We remember what we take part in better than what we only watch.

Games in a Flaster vehicle

• Quizzes and surveys that teach about the product and show what the audience thinks
• Instant prize games, like a scratch card or a spin-the-wheel, with an instant prize
• Short games and puzzles for shorter and longer rides
• Personalised product recommendations after a quiz

The passenger opens the game by scanning a QR code on the headrest. To take part they leave a contact, so after the campaign the brand has new contacts in its database.

The long-term effect

People who had fun with a brand come back to it. Each game also gives participation data, and the Flaster dashboard shows the vehicles' impressions and reach. The next campaign starts with better knowledge.