Why surveys are a powerful tool for brands

What do customers really think of your brand, and why do they buy it? A well-built survey gives answers that neither sales data nor likes can.

Customers expect brands to understand them. When they feel heard, they stay longer and come back.

A survey in the vehicle

The passenger scans a QR code on the headrest and answers a few short questions on their phone. In return they get a prize, a discount or entry into a prize draw. The brand gets answers, and the passenger gets something back.

• Questions built for the campaign and the product
• Rewards that motivate people to answer: discounts, vouchers, prize draws
• Real-time results, so the campaign can be adjusted while it runs

Why it works better

A passenger spends about 15 minutes in the vehicle, relaxed and in no hurry. People walk around a survey on the street, but they fill in one during a ride because it's short, fun and rewarded.

Context matters more than the number of questions.

A survey becomes more than research: a tool that builds a relationship with the customer and gives data for better decisions.