What impressions are and how we count them

An impression is the core number of every Flaster campaign. It isn't the same as an impression on digital platforms, so it's worth knowing how it's made.

One device, one impression

The device in the vehicle detects smart devices nearby as the vehicle drives through the city. Each such device counts as one impression. We don't collect the owner's personal data. The number shows how many people were near the ad.

Every kilometre brings data

A vehicle drives 3,900 km a month on average and delivers 50+ impressions per kilometre. We also log routes, hours and days, so we know where and when the message reached the most people.

A campaign doesn't end with an estimate. It ends with a report.

Many impressions, one heatmap

In the dashboard you see impressions on a heatmap of the city, by hour, day and week. It shows which routes work best and how to plan the next campaign.