Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryBosnia and Herzegovina
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Case studies/ Sarajevo, Bosnia and Herzegovina

haloo: “Bilo kad i bilo kuda”

HT Eronet halooclient
2023year
590,098impressions
22,539km driven
5vehicles

The goal

Show that haloo is still the best prepaid offer.

What we ran

Taxis in yellow haloo graphics drove Sarajevo for five weeks.

Result

5 vehicles drove 22,539 km over 34 days and delivered 590,098 impressions. Reach peaked on Thursdays and around 12:00, and the best day was 6 July with 24,725 impressions.

HT Eronet haloo
HT Eronet haloo
HT Eronet haloo
From the dashboard

Campaign results

Total impressions590,098
Kilometres driven22,539km
Vehicles5
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
05,00010,00015,00020,00025,000Mon · 18,01318,013MonTue · 14,07514,075TueWed · 14,18814,188WedThu · 20,08420,084ThuFri · 17,14817,148FriSat · 18,54318,543SatSun · 19,57019,570Sun
Daily average, week by week17,356 avg daily imp663 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5

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