Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryBosnia and Herzegovina
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Case studies/ Sarajevo, Banja Luka and Tuzla, Bosnia and Herzegovina

Sky Cola: “Novo vrijeme, novi Sky”

Sky Colaclient
2023year
2,519,044impressions
114,026km driven
11vehicles
Several cities

The goal

Launch Sky Cola's new taste and new look in three of the largest cities.

What we ran

Vehicles in black and red Sky graphics drove Sarajevo, Banja Luka and Tuzla all summer.

Result

11 vehicles drove 114,026 km over 75 days and delivered 2,519,044 impressions. Reach peaked on Tuesdays and around 10:00.

Sky Cola
Sky Cola
Sky Cola
From the dashboard

Campaign results

Total impressions2,519,044
Kilometres driven114,026km
Vehicles11
Active cities3
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,00040,00050,000Mon · 42,03942,039MonTue · 44,56944,569TueWed · 34,28034,280WedThu · 32,85832,858ThuFri · 43,95843,958FriSat · 26,09326,093SatSun · 11,31311,313Sun
Daily average, week by week33,587 avg daily imp1,520 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10

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