The goal
Keep Milka top of mind in May.
Case studies/ Sarajevo and Banja Luka, Bosnia and Herzegovina
Milka: purple vehicles in Sarajevo and Banja Luka
Milkaclient
2024year
597,388impressions
23,068km driven
5vehicles
Several cities · In-vehicle activations
What we ran
Vehicles in purple Milka graphics drove Sarajevo and Banja Luka, with a Milka card on the headrests.
Result
5 vehicles drove 23,068 km over 31 days and delivered 597,388 impressions. Reach peaked on Saturdays and around 12:00.
From the dashboard
Campaign results
Total impressions597,388
Kilometres driven23,068km
Vehicles5
Active cities2
Sarajevo, Bosnia and Herzegovina
- Impressions
- 330,368
- Kilometres
- 13,375 km
Banja Luka, Bosnia and Herzegovina
- Impressions
- 267,020
- Kilometres
- 9,693 km
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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